ROI Calculator | April 22, 2008 If it's not about ROI then what's it about?
At Green Leads, we ask all our clients to define the success of their program in terms of ROI. We want to make you successful and we want to continue working together. The only way we will do that is to deliver results by getting you the highest level, best quality leads or appointments and helping you convert them to revenue.
The ROI Calculator to the left is a tool that can help you decide if a Pay for Performance Appointment Setting Program is right for you. Simply change the 5 fields in BLUE at the top of the page, and the program size (A, B, or C) in the middle, and tune the calculator to your program. Any questions on how to work it, contact us.
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| Apr 4, 2008 Save a Tree, Don't Print Directions, Text Them
We've all gone to Google Maps and plugged in that next appointment or sales route to map and then hit the infamous Print button. Then the directions sit on floor of your car for three weeks (I know they do). Instead of wasting that paper, send the directions to your cell phone by either email or SMS text. The email Send option is right above the map. Or, highlight the text directions, right click, and do a Send To | SMS or Email.
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Mar 31, 2008 Lead Generation The Top Marketing Concern
Over the years, we have found SiriusDecisions
to really have the pulse of Demand Creation, Sales anad Marketing. Is
your organization fully supporting a Lead Generation strategy that will
maximize your top line? A couple of facts from SiriusDecisions that may lead you to consider outsourcing some functions in order to augment your existing efforts:
- The majority of sales and marketing leaders surveyed
rate lead generation as their top critical growth barrier, and most feel
their lead generation skills are below average.
- Too few resources are dedicated to "front
end" lead generation - on average, sales teams spend less than 15 percent of
sales time on lead generation.
- It is not uncommon for b-to-b organizations to "waste"
more than 50 percent of the leads sourced by marketing; in other words, to
never process them or to incorrectly disqualify them.
- Even best-in-class marketing functions will only
source between 18 and 33 percent of their organization's net new
demand pipelines, requiring the remainder of this demand to come from
elsewhere (inside sales, field sales, channel partners).
SiriusDecisions provides senior-level executives with the sales
and marketing operational intelligence required to improve topline performance
through its Executive Advisory Services, Benchmark Assessment Services,
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Mar 29, 2008 Trade Shows
Asked by RD Whitney: "Trade Shows: Are you attending more or less lately?"
Mike's Answer on LinkedIn: "Many of our clients (software & technology vendors) are still doing trade shows, although they are being much more selective and truly looking for ROI per show. Many are vertically oriented and tied with a valuable conference, can generate some nice new contacts.
As the economy tightens though, many companies are being more resourceful in how they use trade shows. Also, instead of just handing out the names to the direct sales team, many companies are working them through a Lead Gen/Appointment Setting firm or Inside Sales team in order to put the direct sales rep in front of the prospect. DON'T have those expensive deal makers doing their own trade show follow up, but DO follow up as quickly as possible. Keep their attention. Get in front of your prospects, and then make the sale!"
ps. To connect with me on LinkedIn, send an invite to michael@green-leads.com
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Mar 19 - Quantity vs. Quality
When it comes to leads, do you look for Quantity or Quality? Many of Green Leads'
clients have come to us complaining about firms that jammed leads
and/or appointments into their sales process. Prospects that were
truly not prospects, untargeted companies, meeting cancellations, the
list goes on.
The downfall of a Quantity vs. Quality solution is
that it can bring your sales team to a stand still. Most good sales
professionals, once in front of the right prospect, can successfully
work towards a sale. Getting in front of the wrong prospects just
wastes time and precious budget dollars.
Green Leads is proud to provide leads and appointments that are Quality. If the
lead or appointment isn't what you are looking for, there is no cost --
true pay for performance. No small print hidden in a 20 page contract,
no monthly fees, just leads and appointments.
Get in front of your prospects, then make the sale.
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Mar 6 - Green Tip! Make that First Meeting Virtual
How many times have you gone to that first introductory meeting only to realize it was wasted time, fuel and expenses? Unless an in-person meeting is absolutely required, why bother leaving the office when there are so many easy ways to conference online? Skype offers free calls AND free conferencing, including video conferencing and if you need visuals, try a service like GoToMeeting, a provider of online meeting and collaboration software.
Some appointment setting firms will refuse to set phone meetings or web meetings, not Green Leads, bring em on.
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Mar 01, 2008 Add a free Click to Chat feature to your Website with Googe Talk Chat Back
Google Talk Chat Back has now been added to our website. Just look at the bottom of every page, and there is a link that will allow you to chat with us when we are online. Of course, don't expect us to always be online. (Life balance and all...) It doesn't provide all the functionality as LivePerson, which I recommend for larger enterprises, but it does provide a simple solution for those of you with low traffic rates and for a price that you can't argue with.
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Feb 10, 2008 Green Tip! PDF Conversion by eMail
Send PDF, not Paper. And to make it easier to convert all those whitepapers and data sheets to PDF files, try Kool wire, simply attach a Word doc (or .docx) to an email and address it to pdf@koolwire.com. They do the rest. In just a few minutes, you will have a PDF file converted from the Word document you sent. It is easy to use, and for now, still a free service.
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